The Art of Marketing is The Art of Brand Building...

The Art of Marketing is The Art of Brand Building…

August 21, 2015 David Tan

By David Tan

August 21, 2015 In Branding

“The art of marketing is the art of brand building. If you are not a brand you are a commodity. Then price is everything and the low cost producer is the only winner.”

Philip Kotler – Professor at the Kellogg School of Management

David Tan

UX Designer/Product Designer with over 14 years of experience in the design industry, I look forward to discussing the exciting and diverse inner workings of user experience design, branding and design theory. More by David Tan

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“The art of marketing is the art of brand building. If you are not a brand you are a commodity. Then price is everything and the low cost producer is the only winner.”

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The art of marketing is the art of brand building

By David Tan

“The art of marketing is the art of brand building. If you are not a brand you are a commodity. Then price is everything and the low cost producer is the only winner.”

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